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‘Coldest Night of the Year’ Walk brings awareness



Thank you to the Lethbridge Herald for helping to get the word out about Coldest Night of the Year in Lethbridge!

People from communities across Canada will soon bring awareness to homelessness and poverty.

In Lethbridge, the eighth annual Streets Alive “Coldest Night of the Year” charity walk will be on Feb. 23. This is a family friendly winter fundraising event for Lethbridge’s hungry, hurting and less-fortunate.

Last year, 250 people participated in the walk and raised $50,000 for people in need.

Streets Alive Mission is dedicated to bringing hope to those who have none, and the funds raised from the “Coldest Night of the Year” will benefit their clients in a time of the year known historically for low levels of giving.

Marie McLennan, associate director of philanthropy for Streets Alive, said poverty in Lethbridge is a real issue, and the only way it can be fixed is to be aware of the problems that are facing society, to get involved, and to help others understand that not everyone is as fortunate to live similar lives where they have the luxury to afford meals on a consistent basis.

McLennan said the main focus of the walk is to bring awareness to what homeless people go through every day out in the cold, and to “put a freeze on poverty” in Lethbridge.

“Your support, whether walking, sponsoring a walker, or sponsoring the event, makes a direct impact on the life of one of your neighbours,” said McLennan in a press release.

She would like the community to get involved in tackling the issue of homelessness and make it a collaborative effort because Streets Alive does need people’s help as they solely rely on the community’s financial support to provide services for the mission.

McLennan stresses the reality of poverty is prevalent in Lethbridge, as some families coming to the mission say they have to choose between having heat or food for that month.

She wants to bring attention to the fact that while the walk is only an hour and a half, homeless people will, unfortunately, be outside for much longer than that in freezing temperatures.

A little bit can go a long way. Twenty dollars can help feed six people and even $3 can help feed a person for the night because every dollar helps in trying to provide support for the homeless, added McLennan.

Participants can don their new “Coldest Night of the Year” toques in the walk for the two-, five-, or 10-kilometre route. Registration for individuals and teams are encouraged to sign up as soon as possible, and can do so at https://cnoy.org/location/lethbridge.

Streets Alives Ken Kissick leads participants during last year’s Coldest Night of the Year fundraiser. This years event is set to be held Feb. 23 at the Evangelical Free Church. Herald file photo by Tim Kalinowski.

Originally posted at: ‘Coldest Night of the Year’ walk brings awareness for homeless

Posted Thursday February 07, 2019 by Streets Alive Mission

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