Walk to Put a Freeze on Poverty in Lethbridge

It’s that time of year again! Coldest Night of the Year is coming up on February 24th, and now is the time to register your teams to walk with us!

This is a family-friendly winter fundraising event for Lethbridge’s hungry, hurting and less-fortunate.

Walkers and teams from local businesses, churches, and other community groups are encouraged to sign up now to start gaining support to help reach their fundraising goals. Interested walkers are recommended to register as soon as possible at https://cnoy.org/location/lethbridge.

This is Streets Alive Mission’s seventh year taking part in the Coldest Night of the Year!

This year our hope is to raise $50,000 to aid the less-fortunate in Lethbridge. The 2018 walk goal is for 200 walkers on 40 teams!

Coldest Night of the Year is much more than one chilly night.

Before the walk even begins, walkers are encouraged to raise funds and invite others to walk with them in teams.

Each walker and each team will be looking for the support of their friends and family to make the fundraiser a success, not to mention the encouragement needed to face a possibly brutal winter night in Lethbridge.

Not a walker? You can still help!

If walking in the cold isn’t quite your style, keep an eye on your social media channels (and the Streets Alive Mission Facebook Page) to support those who are walking in your community.

There are also Sponsorship Opportunities available, from Lead Sponsor to Distance Sponsors, for local businesses and media which wish to support the event and reach a wider audience while aligning with a charity dedicated to life change.

Coldest Night of the Year Across Canada

Lethbridge isn’t alone in this endeavour. Thousands of participants will be taking part in the walk on February 24th, in an anticipated 120 cities across Canada.

By walking together in the chill of the night, participants will better understand the experience of being on the streets during a cold Canadian winter, while raising funds to aid the work of Streets Alive in providing much-needed support to members of the community.

Lethbridge Coldest Night of the Year

The Lethbridge walk begins and ends at Exhibition Park, where walkers will register, turn in the results of their fundraising efforts, and return at the end of the evening for a warm celebration meal.

Donning iconic ‘Coldest Night of the Year’ toques, participants will walk a 5 or 10 kilometre route, and will warm up with toasty drinks at a rest stop along the way.

Marie McLennan, of Streets Alive Mission, enjoys the walk every year, and says that ‘Coldest Night of the Year’ is one of the main fundraising events for the Mission.

“Your support, whether, walking, sponsoring a walker, or sponsoring the event, makes a direct impact on the life of one of your neighbors. Experiencing cold for a couple of hours is a small way of showing your support for people who struggle with poverty. Challenge your friends, your neighbors or co-workers. Put in a team and join us for ‘Coldest Night of the Year’! You will feel warm inside that you did!”

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